The journey so far ........

It started in autumn 2022 with handmade prototypes trying to get the correct shape and materials so that the bait elastic can be tightly bound but also slide easily off the tool and create a perfect bait.

We wanted to be able to use any size hook or shape, and be able to give anglers a handle that they could adapt and make work for them. The handle was developed to become a bracket also.

After securing our trademark and intellectual property rights, we realised we would have to invest in volume injection moulding to ensure the finished product meets the value for money quality anglers expect. This allowed us to use a new plastic nylon compound that bait elastics simply glide over.

Late 2023 was about testing the market and what better platform than eBay, where customers can leave you feedback straight away. The results have been amazing and the tool thats available today for tackle shops is the result of those 18 months of work. Dont forget we guarantee the FishSimple® tool for life, if anything breaks email us and we will replace it for your customers.

As fishing tackle retailers, we hope you'll join us on this journey and stock the FishSimple® tool. Theres so much more to come, and once your with us you will be the first to see new products.

We have three exciting ideas planned for development in 2025, including an enhancement to sea fishing feathers that we believe will be warmly received, and a genius addition to the FishSimple® Bait tool range. The third idea we cant share just yet.

But for now, please allow us to introduce you to the FishSimple bait assist tool.

Makes such a difference

Great Grip Handle

The dual purpose bracket handle gives you a good grip and keeps the juices in the bait & not on you.

The Polished plastic design means the bait slides off effortlessly and works much better than metals in cold winter conditions.

Oh - and It floats too.

Great Baits every time

So simple to use...

Manufactured in the UK on the rugged coast of North Wales. The FishSimple® tool helps you quickly build tasty baits of any size for Bass, Cod, Tope, Rays, Conger & Smoothies etc.

We hope you spend less time baiting up, and more time watching your rod tip..

another great idea.

So adaptable.....

The Handle-Bracket pops open and allows you to fix to a base of your choice. This has endless practical uses and has received so much positive feedback from online customers and shops, as a real point of difference. We are developing an update to the double tool that allows two baits to be made at the same time.

TIP - Make baits at home and freeze, they defrost in seconds in sea water, less mess for you.

Really helpful addition

That was a bonus

Huge thanks to Alex from Llandudno who discovered by pure accident when trying the tool in winter 2023.

It protects the fish from the hook on the way out.

Its fantastic as a discourger.

One of the reasons we added a retractable key ring option - so its always on you.

Helps prevent injury

Helps with knots.....

Tightening hard down on your knots, especially in the cold can be a risky business.

The belt retractable hole is big enough to come to your aid, and you can pull real hard - and the hook is not going anywhere.

Protects your fingers and helps you get really tight Knots.

Let us demonstrate the tool for you...